I had great difficulty finding this store! Admittedly this may have been something to do with my distraction by Brick Lane, however it's a great little boutique store with a very sumptuous feel created by the beautiful chandeliers and dimmed lighting. START has a very contemporary vibe, or as some would say, 'hipster'; appealing to the younger experimental customer with a very friendly reception. It almost struck me as a higher end alternative to Urban Outfitters with a similar to the clothing collection and certain aspects of the decor sparked a familiarity.
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